Case Study Mgm Grand Faces - 1282 Words

Possible Solutions Financially, MGM has not been affected by the incidents experienced in the past with fire safety, a build-up of negative perception of MGM Grand will eventually harm the company. A short-term recommendation has been developed that, when implemented, will not be able to make up for the losses that have occurred, but will help ease the consumer’s minds and perceptions of MGM Grand. A separate long-term recommendation will be presented to help solve the ethical dilemmas that MGM Grand faces. The following recommendations will be implemented through a top-down approach, starting with James J. Murren, the Director, Chairman and Chief Executive Officer for MGM Resort International. The recommendations will then work their way down the executive parties by branching off into each subsidiary branch and their individual human resource structures getting to Robert H Baldwin, chief design of construction officer, then lastly Rose McKinney- James, director of policy in public affairs. MGM Grand and International will then take the necessary steps to implement the recommendations to each of the brands that make up MGM. Crisis Management Teams A recommendations is the implementation of a Crisis Management Program. MGM Grand did not do everything in their power to handle the situation when incidents, such as the fire of 1980 occurred. 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